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Strategic informative advertising in a horizontally differentiated duopoly

  1. Author Çelik, Levent (Author)
    TitleStrategic informative advertising in a horizontally differentiated duopoly / Levent Çelik
    Issue stat.Prague : CERGE-EI, 2008
    Phys.des.41 s. ; 21 cm
    ISBN978-80-7343-159-4 (Centrum pro ekonomický výzkum a doktorské studium UK : brož.)
    978-80-7344-148-7 (Národohospodářský ústav AV ČR : brož.) : 200.00 Kč
    EditionWorking paper series, ISSN 1211-3298 ; 359
    Series/heading Working paper series (CERGE-EI)
    NoteObsahuje bibliografii
    Language noteČeské resumé
    Subj. Headings televizní stanice * televizní pořady * televizní reklama * duopoly * experimentální ekonomie
    Form, Genre studie
    Conspect33 - Ekonomie
    UDC654.191 * 7.097 * 659.1:654.198 * 339.13.012.432 * 33-028.77 * (048.8)
    CountryCzech Republic
    LanguageEnglish
    Copy count1, currently available 0, at library only 1
    OwnerKladno SVK
    Doc. KindMonographies, maps
    Call numberLocationSublocationInfo
    J 271222Půjčovna literaturydepozitářIn-Library Use Only

Number of the records: 1  

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